Built to showcase myself and my projects — click around the desktop, open folders, and discover what I’ve been building.
About Sabrina
Hoagland.
Hello. I'm Sabrina.
→ 60,000+ cold calls. $41M+ in sourced pipeline. And the systems behind them.
I spent five years in sales and revenue operations. I made more than 60,000 cold calls, sourced over $41M in pipeline, and learned early that most go-to-market problems were really process problems. So I started fixing the process.
At a workplace financial wellbeing company, I joined as the founding SDR and built the outbound function from a blank page: the sequences, the scripts, the account targeting, and eventually the job description, interview process, and onboarding plan for the next hire. That motion generated $16M in pipeline in eleven months.
At several SaaS companies, I built the systems and processes behind the demand generation engine. I owned the CRM, designed the sales process from the first discovery call through renewal and exit, built the revenue reporting that went to the board, and ran conference programs from booth logistics to the ROI model behind the spend. I also tracked how people moved through the website, from first visit to booked meeting, so we knew whether the next dollar belonged in more traffic, a better page, or better follow-up.
Along the way I built computer-use agents for work like website operations and search visibility audits, and a research workflow that kept outreach personal at higher volume.
What tied it all together was that I sat between teams. I turned what Sales heard in the field into something Product could use, turned event spend into meetings Sales could work, and trained internal teams and international partners on processes built to outlast me.
What people who managed me said
“Sabrina is more than an SDR, she is a true GTM strategy and execution partner.”
Director of Sales
“She has an impressive knowledge base of multiple different CRMs and programs within most sales orgs.”
Sales Manager
“She constantly ranked amongst the top performers on our team.”
Sales leader who hired me as a full-cycle account executive
Tools I've worked with: HubSpot, SQL, n8n, Claude, Clay, Apollo, Google Analytics, and Google Ads.
University of Kentucky
Business Development for a SaaS start-up sitting in the automated marketing industry for home services companies. Later sold to EverCommerce.
Business Development for a Fintech company sitting in the employee benefits space. Helped build over $40M+ in pipeline through outbound efforts, including over 40,000 cold calls.
Skills.bin
- Claude
- Claude Code
- API work
- Automation
- N8n
- OpenClaw
- Hermes
- Computer Use Agents
- HubSpot
- Google Analytics
- Google Ads
- Business development
- Sales
- Go-to-market strategy
- Agent Skill Building
- Token Optimization
- AI Agent Memory Architect
Hermes is a Computer Use Agent built to operate like a hands-on digital partner, not just a chatbot.
For Bluegrass AI Agent Quarry, Hermes helps move real work forward behind the scenes, supporting website development, Google Analytics tracking, site optimization, and ongoing execution tasks that keep the business improving.
It’s the kind of system that gives me leverage: while I’m living my personal life and growing my career, Hermes keeps helping the website evolve, monitor performance, and push the work forward.
Aries AEO Agent
Aries is an AI-powered AEO agent built to help marketing agencies audit, monitor, and improve AI discoverability for every client.
Recycle Bin is empty.
Apparently even my deleted ideas are keeping a low profile today.
Let's connect
My favorite books that helped my career
A bookshelf for the books that sharpened how I think, sell, build, and execute.
Add your go-to titles here and I can turn this into a polished mini bookshelf with links and notes.